Your Action By Step Guide to Winning Your Next Radio Contest



Find out the two primary factors behind radio contests, why radio stations provide things away and how you can utilize this to your benefit, and how you can call in and win a radio contest by yourself. This lens is composed of an insider’s viewpoint by a 7-year veteran in radio: A disc jockey who dealt with among the top radio shows in two Arbitron rating markets, and who regularly handled contests and free gifts.

Every year thousands of dollars worth of fantastic things is provided away over the airwaves – performance tickets, toys, raffles, vehicles, cash, therefore much more. However, it’s not the just possibility they occur to select somebody! Yes, the disc jockey is trying to find a fun personality, but there’s likewise some techniques you can use – perfectly legally, naturally – to increase your chances of winning those tickets to Pearl Jam or that Little Tykes truck for your nephew.

In this lens, you’ll learn exactly what DJs throughout America are trying to find when they host a radio giveaway, and it will provide you an upper hand and better chances of playing the game to win.

Why Do They Offer Things Away? – 2 Factors Why It’s Truly Smart Marketing – And Great for You

Radio stations offer things away for two reasons. Those are:

1. To advertise a product for their advertisers

2. To increase word of mouth for their channel

Now think about why this works.

Distributing a product to promote a product is incredibly talented marketing, and radio stations remain in the business of marketing. When an organization gives something away, they instantly get A HEAP of positive buzz around their name, since the individuals that are aiming to win that product inform their good friends (either to obtain those good friends to strive to win as well or to receive them to hire on their behalf). After winning, the successful individual (or people … a fair amount of stations distribute more than among something) discusses exactly what they won. This adds up to an increased audience for the radio station, which indicates higher expense for radio advertisements (called “areas”), and a much healthier bottom line for the station owner.

You CAN NOT replace the effect of terrific buzz around a company name. Services vast and small have been known to live or die based on word of mouth.

This is win-win for the radio station because in practically each case, the item is handed out as part of a promo, so the overhead expense is just about zero. The business they partner with, who offers or makes the item, provides it to the radio station to distribute in exchange for some airtime. The expense of a giveaway is nothing more than paying the video jockey in the studio, who they’re * already * paying to sit there and talk. In exchange for a little airtime, which (trust me) they can sell at a considerable premium, the radio station can possibly get the advantage of a vast quantity of word of mouth.

What this indicates for you is that you have the chance to win something you otherwise would never have bought, all for a minute or less of your time.

Likewise Remember: The Disc Jockey desires everybody to hear who won – he wants his audience to obtain thrilled about the winner also. As you hire, keep in mind he’s going to tape-record your call and, if it’s a winner, play it back on-air. He wants that winning call to sound great. Your task is to be his ideal winner. Make him want to utilize your call. Simply remember the kind of station you’re calling, the kind of program the DJ’s got, and make your voice complement it.

Welcome to Skywaves!

Sky Waves Radio


The Skywaves groups cater for the hobby of long-distance radio and television reception.  We also cover many other types of digital and analogue broadcasting.

“Skywaves” began in 1995 as the monthly bulletin of the British FM & TV Circle.  We started with only a small handful of members, but membership quickly grew and today the membership has grown far beyond our expectations with almost 800 members spread across the groups!  Skywaves members come from all corners of the world.  We are proud that the names “Skywaves” and the “British FM & TV Circle” have come to be known and respected globally.

We have earned a reputation of being a friendly group with a membership who have a willingness to help others. It doesn’t matter whether you are an experienced radio operator or are just starting out in the hobby and want some advice, everybody is welcome!


You can join either (or both) of our Yahoo Groups.  There’s one for FM and TV DX and one for medium wave DX.  Click on either of these links or go to the Yahoo buttons at the top of the right margin.

We also cover a variety of other topics such as satellite TV and radio, digital broadcasting (DAB and DTT) reception, scanning, offsets, tropical bands, etc.  As long as it’s relevant to DXing you can post anything you like.  Member’s posts may include their latest reception news, details of their receivers and arials, propagation conditions and much more.

Membership used to be through a subscription to our Skywaves magazine, but over the years this was used less and less and so the Yahoo Groups and Skywaves Chat facilities have gradually taken over, reducing the need for the magazine.

So what is DXing?

“DX” means “distance” and in our case involves the reception of radio and TV stations over large distances.  It involves the skills of operating sometimes complex receiving equipment and specialist aerial systems for the purpose of extracting distant broadcast signals.  It is about hearing radio stations well beyond their usual coverage areas.  But as our members know, the use of simple domestic equipment is often more than enough to enable you to hear exotic DX *if* you know when and where to listen.

What’s the point?

People often ask “what is the point of this unusual hobby?”  It is a difficult question to answer. It is also a hobby some people may not be familiar with and therefore it will not immediately be easy to understand the buzz we get out of it.  Most people probably have a hobby of one sort or another, but to actually describe the fun you get out of it is very difficult.  Some have compared the radio hobby to fishing since you are trying to catch something.

It’s often a very sociable hobby too as DX trips are often organised between members, particularly in the warmer summer months when members find the trips can be very relaxing and rewarding, very much like fishing.  Such trips enable members to erect huge antenna systems which would typically not be possible from home.

Our members would probably argue that we have one of the most fulfilling hobbies anybody could have.  We believe many people may be interested without actually realising it too.  Have you ever tuned up and down the radio to try and find a more interesting station to listen to?  Or have you ever scanned through the TV channels only to discover new stations and maybe wonder what they were?  To a large degree this is very much what our hobby is about – searching out distant stations and listening to them, or collecting loggings or recordings of the stations received and then moving on to the next, trying to break distance records or hear new countries.

Skywaves Chat Room

For exchanging up-to-the-minute DX news and reports you can join our chatroom which is open 24 hours a day, seven days a week!  All you have to do is download and isntall the Skype platform on your computer.  Visit and grabe the latest version.  Once installed search for user “skywavesdx” and send a join request.  More information here.

John Faulkner, Skywaves Administrator